Thank you very much for inquiring about our sports performance training center, The Athlete's Zone. we realize that you have many choices available when it comes to your sports training options and we'd like to take the time to thank you for allowing us to present some information concerning our business.


We know what it's like having young athletes in competitive sports and the multitude of options and influences presented to you as a parent. Today, there are just so many programs, so many options and such little time each week. Trust us, we've seen a lot in this industry over the past 18 years, good and bad. And, as a fellow parent (and coach) of several young athletes, we know you want to make the best decision for your athlete and give them the skills and ability to succeed in their sport.


Having been personally involved in this sports performance market since 1998, we have became increasingly frustrated at the poor standards in our industry. Quite simply, we recognized the substandard coaching qualifications of owners or staff at most training facilities, or big box/big name fitness clubs where sales numbers are more important than member results, and the "experts" who charge a small fortune for youth athletes to work in their program; good training programs and qualified instruction are almost impossible to find.


We set out to create a solution for these problems. And we did.


We believe we have the best sports performance training facility for developing athletes in the GTA, with the most attentive and knowledgeable staff, a cutting-edge Athlete Development System, and a clean, comfortable and fully equipped facility. Last year alone, Athlete’s Zone had over 27 000 athlete visits to the facility across our multiple service platforms. In April 2017, 28 Athlete Zone athletes were drafted in the Ontario Hockey League Priority Selection and over two dozen of our athletes accepted university scholarships across multiple sports this past year.


You won’t find a more qualified or highly motivated sports performance training team anywhere. We also believe we offer many services no other fitness businesses in the area offers, such as our On-line Training Programs, our Sports Injury Clinic, our Concussion Management Program and our Customized Program Development Team.


But we also know that talk is cheap, and every gym owner will tell you that he or she is proud of the facility they own, and that they get results with their clients.


What truly sets us apart from the rest of the training centers in the area is that we are the only sports performance facility you can experience before you make a commitment. You can come in and meet with one of our Sports Performance Coaches for a Strategy Session, become a member for 14 days, and see if the Athlete's Zone is the right fit for you without any obligation whatsoever.


More importantly – we are the only sports performance facility whose sole focus is not on membership numbers – but on our members’ results. So come in and you’ll meet with a qualified Sports Performance Coach – we don’t have salespeople; meet our staff and decide for yourself. If we’re not up to your standards, if we’re not the best option for you, then don’t become a member. It’s that simple.


This also means that our gym is not for everyone in the sporting community. If the lowest price is your deciding factor, you won’t find us competing for your business, that's not how we operate. We really do feel we are the best development program for youth athletes, we are thinking long-term for our members and we provide elite level services for a reasonable investment.


And, we’re worth it.


If you are looking for results and you appreciate a passionate staff, evidence-based training programs that provide the very latest in science and research-backed methodologies and you want athlete support programs like accountability, nutrition coaching, at-home recovery programs on your mobile device, athlete lifestyle and goal setting workshops, and professional injury management; then we’re the facility for you.


You can reach us by phone at 905-602-5510, email us here, or stop by and visit us in person to set up your free Athlete's Zone Strategy Session and get started on your 14-day trial membership.


Thank you for visiting our website and we look forward to personally meeting you soon.



Jim Reeves Signature
Jim Reeves & the Athlete's Zone Team

Jim Reeves